I would like to focus on a point that many owners don’t give due weight to: when to publish your summer rental prices online? We here at ThePuglia Immobiliare deal with vacation rentals and working on the most beautiful beaches in Puglia, our requests are mainly for the summer. It may seem strange, but the best time to go online is already… right away, at the end of the summer season. By “going online” I am referring to publish the property on all online booking platforms with the summer price lists already established.

In this article I am not talking about the definition of prices, there is a separate study to be done on this point and above all: a lot of experience from a team of our real estate agency that has been working in the sector for more than ten years! I am referring, however, precisely to the timing: the earlier you leave, the more certainly you will achieve the economic results in managing your holiday home. To give you an idea, here are 8 reasons to publish summer price lists online already in autumn.

Properties that open their calendars earlier are more likely to fill their reservations for the summer: once the price is right, the earlier you go online, the more views you will have and the greater your chance of reaching your financial goal.

1. Advance planning of tourists

Many tourists start planning their holidays well in advance, especially for popular destinations like Salento in Puglia. Publishing summer price lists well in advance allows us to attract these travelers who want to organize in advance, perhaps booking months in advance. The opening image, for example, taken from the Holidu portal (one of the travel websites on which we publish our accommodation), clearly tells us that requests for next summer are already at the end of November / beginning of December.

2. Greater visibility

If we publish prices early, your vacation rental may appear in online searches during the off-season, when travelers start searching for the summer. This allows us to gain visibility before the influx of bookings becomes too high, increasing the chances of being noticed.

3. Positioning on booking platforms

On platforms such as Airbnb, Booking.com or similar, greater visibility is often given to listings with already set prices, as the system rewards those who are ready with the information. By publishing prices now, we have a greater chance of appearing in the searches of users who are already exploring summer holiday destinations.

4. Demand management

If prices are already visible, we can start monitoring demand early. If we see that some weeks are particularly popular, we can decide to raise prices, while in periods of low demand we can lower them to attract more customers. The earlier we start, the better we will understand the short-term rental market.

5. Transparency and trust

Publishing prices in advance gives a perception of transparency, we are convinced of this! Potential guests appreciate knowing how much they will have to spend right away, without surprises. This can increase trust and encourage booking.

6. Improved competitiveness

In a tourist area like Salento, competition is very strong, and many holiday home owners wait for the high season to publish summer price lists. If we do this before others, we have the opportunity to attract customers before they move on to other options.

7. Possibility of special offers

By publishing prices as soon as possible, we can also consider offering special rates or discounts for early bookings, an incentive that can appeal to those who are planning holidays well in advance.

8. Availability check

If we publish prices in advance, we can also start to monitor availability and manage the calendar better, avoiding empty weeks or certain dates being booked too late.

Ultimately, publishing summer price lists well in advance allows us to be proactive in managing your holiday home, attract tourists early and maximize bookings.

ThePuglia Immobiliare
Holiday Homes & Villas in Puglia
Phone: (+39) 392.6216450
Email: info@thepuglia.com